Crisis Communication & Media Handling for Industrial Incidents

1) Course Introduction

This course teaches strategies for communicating effectively during emergencies, handling the media, and protecting organizational reputation.

At the crisis communication core, Seattle International Institute for Training integrates leadership messaging, media response protocols, and communication planning.

2) Key Learning Objectives

Participants will learn to:

• Communicate clearly during operational crises
• Handle media inquiries professionally
• Prepare crisis statements & press releases
• Support emergency command structures
• Manage misinformation and public perception

3) Target Audience

• HSE managers
• Corporate communication teams
• Emergency response leaders
• Senior management

4) Course Importance & Business Impact

Effective crisis communication reduces panic, protects the brand, and supports operational recovery.

5) Practical Modules / Key Topics

• Crisis messaging
• Media handling
• Press release writing
• Communication protocols
• Managing public perception